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Chapman soars thanks to Roary and Fifi

Chapman Entertainment enjoyed a buoyant Q2, bolstered by gains by preschool brands Fifi and the Flowertots and Roary the Racing Car.
September 3, 2008

Chapman Entertainment enjoyed a buoyant Q2, bolstered by gains by preschool brands Fifi and the Flowertots and Roary the Racing Car.

In apparel, Roary is tracking 155% above forecasts for Q2 2008 and Fifi’s sales in that category were up 53% from last year’s Q2.

Chapman and master toy partner Vivid Imaginations moved more than four million Fifi toys since the properties launch and more than 22 million units across all Fifi product categories have been sold.

Roary has made a speedy sales climb, with more than 1.4 million toys from Vivid based on the race car selling in the UK since July 2007.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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