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RocketOn and Animax sign partnership

RocketOn and Animax Entertainment have announced a deal to co-develop parallel virtual worlds.
September 3, 2008

RocketOn and Animax Entertainment have announced a deal to co-develop parallel virtual worlds.

RocketOn will benefit from Animax’s know-how in creating high quality animated content and will have access RocketOn’s Parallel Virtual World Platform and authoring system.

RocketOn will take on the management of the new platform, including integrating the content, running the servers, and providing billing, e-commerce, analytics, maintenance and customer support. Prodco Animax, meanwhile, will determine the strategic implementation, develop the marketing plan and produce the creative.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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