News

HIT and Chapman bolster Fifi lineup

HIT Entertainment and Chapman Entertainment's have inked new apparel and footwear licensees to extend the Fifi and the Flowertots brand in the US.
August 28, 2008

HIT Entertainment and Chapman Entertainment’s have inked new apparel and footwear licensees to extend the Fifi and the Flowertots brand in the US.

Kids and Character has signed on to develop, manufacture and market an extensive line of clothing for girls, including preschool and toddler apparel sets, separates and pram suits.

Additionally, Wiesner Products is working on a complete line of shoes and socks branded with Fifi and the Flowertots. The line will include athletic shoes, canvas, flip flops and slippers in a wide range of styles.

Launched in the UK in 2005, Fifi and the Flowertots is produced by Chapman Entertainment and created by Keith Chapman, the originator of Bob the Builder.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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