News

Goochicoo looks to crack US market

Baby/toddler property Goochicoo has appointed Al Ovadia & Associates to rep the British property in the US.
August 28, 2008

Baby/toddler property Goochicoo has appointed Al Ovadia & Associates to rep the British property in the US.

UK-based Bulldog Licensing holds the worldwide rights to Goochicoo and will work with the State-side licensing agent to break into the US market.

The character and slogan IP has developed a few phrases designed to work in the US including ‘Future President’.

Currently, the property appears on a range of cutlery by Tommee Tippee and branded bedding by Izziwotnot in the UK.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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