Brenda and Brandon may be parents now, but that’s not stopping The CW from reviving iconic ’90s teen drama Beverly Hills 90210. And guess what? CBS Consumer Products is targeting this generation of tweens and teens currently smitten with Hannah Montana and the Jonas Bros. with a global merch program based on the spin-off hitting US airwaves next month.
Hitting US retailers in early 2009 are a number of products based on the new 90210. Apparel, cosmetics, fragrances, bags and school supplies will lead the US program, featuring a mix of icons and designs from the new and old series. LF USA is signed on for juniors and girls sleepwear, loungewear, underwear, T-shirts, fashion tops and fleece. FAB/Starpoint is on-board for backpacks, bags, and back-to-school stationery, while Townley has the license for cosmetics, cosmetic accessories and nail products.