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It’s Happy Bunny hops forth with new licensees

The licensing program for Jim Benton's It's Happy Bunny just keeps on multiplying in size. IHB's New York-based agency CopCorp Licensing has inked a raft of new deals across the US and around the world for the tween-skewing property.
August 22, 2008

The licensing program for Jim Benton’s It’s Happy Bunny just keeps on multiplying in size. IHB’s New York-based agency CopCorp Licensing has inked a raft of new deals across the US and around the world for the tween-skewing property.

States-side, Advanced Graphics has the rights to manufacture and market various sizes of It’s Happy Bunny cardboard standups, cutouts and wall cling images, while chocolate bags, bars, and non-chocolate seasonal novelties will be handled by R.M. Palmer Candy.

Globally, Cellfish Media will take on mobile content in France; Australia’s Get Fresh Cosmetics is manufacturing and distributing bath and body, cosmetics and accessories products. In Germany, Living Picture snagged the rights to licensed flashing bags, bags, flashing shirts, flashing caps, flip-flops, bottles, mugs and plush key chains for Germany, Austria and Switzerland.

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