US nonprofit org KaBoom! and TV and online net qubo have joined together to promote healthy play throughout the country.
The partnership will run through the end of 2009 in support of the Playful City USA initiative, which seeks to honor cities that have demonstrated a commitment to improving play within their communities.
In early September, KaBoom! and qubo are announcing the list of 2008 Playful City USA communities with an extensive marketing campaign including on-air and online promos, PSAs, print ads and participation in the National League of Cities conference in Orlando, Florida.
KaBoom! and qubo first collaborated in May 2008 when qubo sponsored the construction of a KaBoom! playground at Sarah T. Reed Elementary School in New Orleans.