News

Topps launches virtual world

Michael Eisner's Topps Company and WonderGroup have launched the online world ToppsTown.
August 13, 2008

Michael Eisner’s Topps Company and WonderGroup have launched the online world ToppsTown.

The online destination will allow kid and adult card enthusiasts to collect, play and trade cards in the virtual setting.

Members will also be able to create their own avatar and customize their virtual Clubhouse, play games and collect ToppsPoints to purchase items.

The demo for the site can be found at www.wondergroup.com/toppstown

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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