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Virtual Saddle Club world to launch in 2009

Toronto, Canada-based GS New Media is developing a virtual world for tweens based on the TV series The Saddle Club.
August 6, 2008

Toronto, Canada-based GS New Media is developing a virtual world for tweens based on the TV series The Saddle Club.

The company, along with Sun Microsystems, is adopting the Project Darkstar open-source online game platform to develop the world set to launch next year.

The Saddle Club is a live-action series based on the bestselling books by Bonnie Bryant and currently airs on public TV stations in the US and Discovery Kids and pubnet TVO in Canada. The Crawford Productions (Australia)/Protocol Entertainment (Canada) co-pro is headed into its third season with 26 x half-hours of The Saddle Club Rides bowing this fall.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com