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4Kids Entertainment takes on Rollbots

Ottawa, Canada's Amberwood Entertainment has tapped 4Kids Entertainment to rep new TV series RollBots as its worldwide licensing agent and brand manager.
July 30, 2008

Ottawa, Canada’s Amberwood Entertainment has tapped 4Kids Entertainment to rep new TV series RollBots as its worldwide licensing agent and brand manager.

The CGI boys action-comedy show is slated to air on TheCW4Kids Saturday morning block in February 2009 and 4Kids is currently searching out licensees to join RollBots master toy partner Mattel.

The first 26 eps of the series about the perfectly round RollBots who speed through roller-coaster-like Flip city are currently in production.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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