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United Media takes on Babymouse

United Media has picked up graphic novel property Babymouse from creators Jennifer L. Holm and Matthew Holm.
July 29, 2008

United Media has picked up graphic novel property Babymouse from creators Jennifer L. Holm and Matthew Holm.

UM will assume agency representation for Babymouse and work with the creators to develop a comprehensive merch program in the US and Canada. Licensing will target six- to 11-year-old girls, with the initial focus on landing apparel, accessories, stationery, gift, back-to-school, interactive, toy and craft licensees.

Random House Children’s Books currently has eight Babymouse graphic novels in the US market and plans to release two additional titles per year moving forward.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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