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Green’s mixes in redesign

Green's, a leading baking mix brand in the UK, is re-launching its brand with a kid-centric bent.
July 24, 2008

Green’s, a leading baking mix brand in the UK, is re-launching its brand with a kid-centric bent.

The product line has undergone a complete package re-design, including a putting a decorating tube in all its kids’ products along with an activity sheet to add to the baking experience.

Green’s has a large portfolio of licenses, including Barbie, Dennis the Menace, Dora the Explorer and Tom and Jerry.

As part of the re-launch, Green’s will introduce two new properties into the mix, In the Night Garden and Tweety Pie.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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