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McDonald’s teams up with Wild Planet

QSR giant McDonald's has turned to toyco Wild Planet's Spy Gear gadgets to spice up its Happy Meals between July 25 and August 14, marking the 10th anniversary of the boys' brand.
July 21, 2008

QSR giant McDonald’s has turned to toyco Wild Planet’s Spy Gear gadgets to spice up its Happy Meals between July 25 and August 14, marking the 10th anniversary of the boys’ brand.

The six new Spy Gear meal premiums include Secret Wrist Beam, Spy Guard Motion Alarm, Spy Disc Defender and a Mobile Message Bot.

The anniversary has also spawned the arrival of the first Spy Gear board game and the Spy Video ATV-360 remote-controlled tank that will hit retail shelves in August.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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