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Kids Preferred scores Madeline license

East Windsor, New Jersey-based Kids Preferred is prepping a line of plush featuring that Parisian redhead, Madeline, and her precocious pup Genevieve.
July 18, 2008

East Windsor, New Jersey-based Kids Preferred is prepping a line of plush featuring that Parisian redhead, Madeline, and her precocious pup Genevieve.

The manufacturer is planning to ship three plush products in the fall to specialty toy retailers across the US, including a Madeline rag doll, a Madeline Beanie and a Genevieve Beanie with red leash packaged with several Madeline books.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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