Chorion has created a new division focused on building consumer and corporate brands through marketing and promotional partnerships.
Chorion Brand Partners is looking to forge strategic partnerships with third-party blue-chip corporations, licensing Chorion’s brands such as Paddington Bear, Mr. Men & Little Miss, Noddy and Beatrix Potter.
The first deal secured by the new division makes Paddington Bear the new face of British Airways children’s travel.
Starting in October, all international British Airways flights in and out of the UK will distribute Paddington Bear branded travel packs for kids ages three to five. The initial deal has been sealed for a two-year term.