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EM.Entertainment signs BECO-Beermann to develop Olly merch

EM.Entertainment has tapped BECO-Beermann as the newest German licensee for Dive Olly Dive!
July 16, 2008

EM.Entertainment has tapped BECO-Beermann as the newest German licensee for Dive Olly Dive!

Under the long-term agreement BECO-Beerman will be producing Olly products for babies, toddlers and kids in Germany, Austria and Switzerland. The portfolio covers everything from bathing suits, life jackets and bathing shoes, to armbands, flippers, goggles, snorkels and dive rings. The new line will be available from spring 2009 in sporting goods shops, department stores, children’s specialty shops and in the boutiques of large waterparks.

As exclusive licensing agency, EM.Entertainment markets the merchandising rights to Dive Olly Dive! in Germany, Austria and Switzerland on behalf of licensor Taffy Entertainment, part of The MoonScoop Group.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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