EM.Entertainment has tapped BECO-Beermann as the newest German licensee for Dive Olly Dive!
Under the long-term agreement BECO-Beerman will be producing Olly products for babies, toddlers and kids in Germany, Austria and Switzerland. The portfolio covers everything from bathing suits, life jackets and bathing shoes, to armbands, flippers, goggles, snorkels and dive rings. The new line will be available from spring 2009 in sporting goods shops, department stores, children’s specialty shops and in the boutiques of large waterparks.
As exclusive licensing agency, EM.Entertainment markets the merchandising rights to Dive Olly Dive! in Germany, Austria and Switzerland on behalf of licensor Taffy Entertainment, part of The MoonScoop Group.