Warner Bros. Consumer Products has upped Salvador Viramontes to VP of sales, retail and marketing, EMEA and Javier Garza to VP of Latin America.
In his new role, Viramontes will be based in London, supervising category sales for the EMEA region. He will also oversee the implementation of retail business development programs and marketing initiatives within the region.
Garza steps into the regional VP role vacated by Viramontes, fulfilling a divisional strategic objective to shift the position from Burbank into the region.
He will also oversee the development of WBCP’s business throughout Latin America, managing all key entertainment properties as well as the division’s considerable soccer licenses.