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Kidrobot unveils Simpsons figures

Twentieth Century Fox Licensing and Merchandising and Simpsons creator Matt Groening have teamed up with Kidrobot, creator and retailer of limited edition art toys and apparel, to create the first-ever Simpsons vinyl toy mini-figure series.
July 15, 2008

Twentieth Century Fox Licensing and Merchandising and Simpsons creator Matt Groening have teamed up with Kidrobot, creator and retailer of limited edition art toys and apparel, to create the first-ever Simpsons vinyl toy mini-figure series.

The mini series includes all of the principle characters plus some memorable ones that get a little less screen time like Apu, Bumblebee Man, Duffman and Funzo.

Kidrobot is producing 24 figures, which stands as the retailer’s largest mini-figure series to date.

Each figure will be sold separately for US$7.95 at Kidrobot’s four US storefronts, on kidrobot.com and at select international specialty retailers.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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