Toys are going to be making their way into Whole Food Markets, as the organic-centric food retailer has struck a distribution deal with ImagiPLAY, the Boulder, Colorado-based manufacturer of environmentally-conscious toys.
ImagiPLAY is developing 13 eco-friendly, non-toxic educational toy SKUs for Whole Food Markets across the US. In addition, Whole Food Markets in each region will be able to select from between 20 and 40 additional items specific to local markets.
The toys including a Veggie Cutting Set, Push Alongs, Early Bird Rattle, Elephant Rattle and Backyard Buddy Blocks. The Whole Foods roll out is expected to start later this year and may mark a first for the retailer.
There are currently 269 Whole Food Markets locations across the US, Canada and the UK.