News

Target plants more Fifi deals

Target Entertainment has secured three new licensing deals for growing preschool property Fifi and the Flowertots.
July 10, 2008

Target Entertainment has secured three new licensing deals for growing preschool property Fifi and the Flowertots.

The trio of new UK licensees includes GSP, which will design a Fifi interactive game for the Nintendo DS. Additionally, Ben Ross has signed on to create Fifi-branded wooden furniture and bubble blowers, and BHL will manufacture Fifi stationery.

The new licensees join a list of more than 45 currently on the Fifi bandwagon in the UK.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

Menu

Brand Menu