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The N tries to tell the Story of the Girl

US teen-focused net The N has been busy investigating just exactly what is going on with girls ages 13 to 24 and has tallied up the results in a massive research study using data gathered over 15 months or so between winter 2007 and April 2008.
June 27, 2008

US teen-focused net The N has been busy investigating just exactly what is going on with girls ages 13 to 24 and has tallied up the results in a massive research study using data gathered over 15 months or so between winter 2007 and April 2008.

A quick look at the findings of The Story of the Girl study revealed:

• 86% of girls say they have prior generations of women to thank for all the opportunities they have now

• 59% of girls believe they are smarter than their male counterparts, and more than four out of 10 girls (43%) believe they will earn more money than their spouse.

• While 34% of females 13 to 24 believe that women have achieved equality with men, 85% still believe a double standard exists, and 84% believe women are still discriminated against in the workplace.

• Girls surveyed said it’s easier for males to become CEO (62%), get promoted (45%), have a good job (28%) and have it all (23%).

• More than one-third (34%) of girls look up to themselves or do not have a role model at all.

• One quarter (25%) of girls look up to their moms as their primary role models.

• Only 6% of girls said a famous athlete, musician or singer, actress or actor, author or writer is their role model

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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