News

Imira adds Water, mermaids

Barcelona, Spain-based Imira Entertainment has signed on to rep ZDF Entertainment's live-action series H20: Just Add Water for Spain, Portugal and Andorra.
June 27, 2008

Barcelona, Spain-based Imira Entertainment has signed on to rep ZDF Entertainment’s live-action series H20: Just Add Water for Spain, Portugal and Andorra.

The 52 x 26-minute series is aimed at tweens and is currently airing in Spain on Antena 3′s Megatrix block and on Nickelodeon.

The property has also scooped several licensing deals around the globe, including back to school and beachwear goods with Italy’s Giochi Preziosi, a direct-to-retail textile program at Target in Australia, Panini Germany’s H2O Magazine and books, and a pending DVD release from Universal Spain.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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