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Disney gets Lucky with Oswald

Lucky Brand Jeans and Disney Consumer Products are welcoming back Oswald the Lucky Rabbit, Walt Disney's first animated character, with a limited-edition collection of t-shirts.
June 20, 2008

Lucky Brand Jeans and Disney Consumer Products are welcoming back Oswald the Lucky Rabbit, Walt Disney’s first animated character, with a limited-edition collection of t-shirts.

The shirts featuring both Oswald and Mickey Mouse will be sold only at Lucky Kid, Lucky Brand Jeans stores and online at luckybrandjeans.com.

In addition, Lucky Brand and Disney have created a special Oswald stencil t-shirt which will be offered exclusively as part of the limited-edition Oswald vinyl figure box set. The 200 collectible figures are available at select Lucky Brand Jeans stores throughout the US.

Oswald the Lucky Rabbit made his theatrical debut in 1927 and returned to Disney in 2006.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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