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ToyQuest signs on for new DreamWorks toon

On the heels of Licensing International, L.A.-based ToyQuest has picked up the master toy license for DreamWorks first fully 3-D feature film Monsters vs. Aliens, hitting theaters in 2009.
June 18, 2008

On the heels of Licensing International, L.A.-based ToyQuest has picked up the master toy license for DreamWorks first fully 3-D feature film Monsters vs. Aliens, hitting theaters in 2009.

ToyQuest will create a wide range of products across multiple categories, including action figures, non-electronic tabletop games, vehicles, playsets, role-play products, plush, youth electronics, seasonal toys, activity sets and rack toys. The line will hit US retailers in Q1 2009, just a few weeks before the movie’s theatrical release on March 27.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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