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TeamWorks inks Mashimaro deal

Italian licensing agency TeamWorks has reached an agreement with Korean CLKO Entertainment to exclusively rep fantasy character Mashimaro in Italy and Greece.
June 16, 2008

Italian licensing agency TeamWorks has reached an agreement with Korean CLKO Entertainment to exclusively rep fantasy character Mashimaro in Italy and Greece.

Mashimaro, a marshmallow-like little rabbit, was first launched as an internet IP, through Flash animated shorts.

The property already has spawned a wide variety of products, including toys and gifts, home accessories, costume jewellery, watches, towels, handbags, backpacks, purses, puppets and more.

TeamWorks will be the exclusive agent for the Italian and Greek territories and is looking to develop all licensing activities for established product categories and new ones.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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