TTB Marketplace (newly merged Ty’s Toy Box and All Aboard Toys) has signed its first licensing agreement with Nickelodeon. The e-tailer has signed up to produce a full line of apparel and sportswear options featuring the complete lineup of Nick characters.
In addition to the a wide variety of character products available at mainstream retail stores, TTB Marketplace will also offer personalization options for consumers seeking Nickelodeon apparel via its online stores.
The multi-year agreement between TTB Marketplace and Nickelodeon covers apparel and sportswear licenses only, extending across Nickelodeon’s current brands, including Blue’s Clues, Dora the Explorer, Go!, Diego, Go, Avatar, The Backyardigans, SpongeBob SquarePants, The Wonderpets! and Ni-hao, Kai Lan.