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TTB Marketplace inks debut deal with Nick

TTB Marketplace (newly merged Ty's Toy Box and All Aboard Toys) has signed its first licensing agreement with Nickelodeon. The e-tailer has signed up to produce a full line of apparel and sportswear options featuring the complete lineup of Nick characters.
June 12, 2008

TTB Marketplace (newly merged Ty’s Toy Box and All Aboard Toys) has signed its first licensing agreement with Nickelodeon. The e-tailer has signed up to produce a full line of apparel and sportswear options featuring the complete lineup of Nick characters.

In addition to the a wide variety of character products available at mainstream retail stores, TTB Marketplace will also offer personalization options for consumers seeking Nickelodeon apparel via its online stores.

The multi-year agreement between TTB Marketplace and Nickelodeon covers apparel and sportswear licenses only, extending across Nickelodeon’s current brands, including Blue’s Clues, Dora the Explorer, Go!, Diego, Go, Avatar, The Backyardigans, SpongeBob SquarePants, The Wonderpets! and Ni-hao, Kai Lan.

The newly expanded Nickelodeon apparel and sportswear items launch at TysToyBox.com and AllAboardToys.com in July.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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