Dallas, Texas-based NCircle Entertainment is the latest content provider for the Kidtoons theatrical program.
NCircle is taking preschool series Pocoyo to the monthly G-rated animated weekend matinee in-theater program.
To support this program, NCircle is placing 800,000 inserts featuring Pocoyo‘s debut at Kidtoons theaters in all NCircle DVD products. These inserts include one coupon for free admission to a Kidtoons showing. The program will also being promoted on the Pocoyo website and its newly launched MySpace page.
Kidtoons theaters feature cartoon shorts, music videos and sing-a-longs prior to feature presentations. Participating theater chains across the US include National Amusements, Rave Motion Pictures, Marquee and UltraStar.