WGBH Boston and Studio B Productions have sealed a master publishing deal for literacy-based preschool property Martha Speaks with Houghton Mifflin.
The first Martha Speaks TV tie-in books will hit North American retail shelves in Fall 2009. In addition, to coincide with the launch of the Martha Speaks animated series on September 1 on PBS Kids, Houghton Mifflin will relaunch the classic Martha Speaks book series this fall.
The deal was negotiated by newly named exclusive North American licensing agent Lindberg Licensing & Promotions. Martha Speaks is set to launch on PBS KIDS in the US and on TV Ontario, Knowledge Network and SCN in Canada.