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Houghton Mifflin gets in on Martha Speaks

WGBH Boston and Studio B Productions have sealed a master publishing deal for literacy-based preschool property Martha Speaks with Houghton Mifflin.
June 10, 2008

WGBH Boston and Studio B Productions have sealed a master publishing deal for literacy-based preschool property Martha Speaks with Houghton Mifflin.

The first Martha Speaks TV tie-in books will hit North American retail shelves in Fall 2009. In addition, to coincide with the launch of the Martha Speaks animated series on September 1 on PBS Kids, Houghton Mifflin will relaunch the classic Martha Speaks book series this fall.

The deal was negotiated by newly named exclusive North American licensing agent Lindberg Licensing & Promotions. Martha Speaks is set to launch on PBS KIDS in the US and on TV Ontario, Knowledge Network and SCN in Canada.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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