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If the shoe fits: Marvel Entertainment tries Leomil on for size

Marvel Entertainment and Leomil N.V. have inked an exclusive, multi-year licensing agreement that gives the footwear company the category rights for Marvel branded shoes in Europe including Russia.
June 9, 2008

Marvel Entertainment and Leomil N.V. have inked an exclusive, multi-year licensing agreement that gives the footwear company the category rights for Marvel branded shoes in Europe including Russia.

The multi-million dollar deal consolidates Marvel’s European footwear business and encompasses all characters in the Marvel Universe for merchandise ranging from fashion, casual and sports shoe styles.

The new agreement expands upon a running deal between Leomil N.V. and Marvel for the Spider-Man franchise. The new deal enables Leomil N.V. to create footwear based on both the classic comic book look of the Marvel characters, as well as develop lines inspired by upcoming Marvel feature films including Iron Man 2, Thor and The Avengers.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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