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Kmart goes green for smashing promo

Mega retailer Kmart has partnered with Universal Pictures and Marvel Entertainment to help promote upcoming theatrical release The Incredible Hulk.
June 6, 2008

Mega retailer Kmart has partnered with Universal Pictures and Marvel Entertainment to help promote upcoming theatrical release The Incredible Hulk.

Kmart is offering ‘Incredible Dad’ Hulk-themed gift cards to coincide with the ‘Incredible Dads’ Father’s Day Promotion launched this week. Additionally, the retailer is mounting a text-to-win sweepstakes with a trip for four to Universal Studios being offered as the grand prize, with Incredible Hulk merch giveaways rounding out the prize roster.

Kmart will be supporting the program through TV, print, radio and mobile advertising as well as setting up an online hub at www.kmart.com/hulk.

The Incredible Hulk stomps into theaters across the US on June 13.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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