Nickelodeon/MTVN Kids and Family Group has named Jose Carbonell to the position of VP of preschool/parenting brand marketing.
Carbonell will lead the coordination of cross-business marketing programs, on-air events, and consumer and trade advertising initiatives for Nickelodeon and Noggin preschool properties and show launches for leading properties, including Dora the Explorer, Go! Diego Go, The Wonderpets and Ni Hao Kai Lan .
Crafting a creative consistency of preschool properties across all Kids and Family Group divisions also falls under his remit and he’ll manage key external relationships with media buying and creative agencies, working to develop long-term brand positioning for existing and future properties.
Prior to joining Nickelodeon, Carbonell served as senior marketing director for Hartz-Mountain, the largest pet supplies manufacturer in the US.