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British Toy & Hobby Association names MAX-IT winners

The British Toy & Hobby Association has named the winners of the MAX-IT Awards, created to focus on excellence in the fields of design and communications across the business of hobbies, games and toys.
June 3, 2008

The British Toy & Hobby Association has named the winners of the MAX-IT Awards, created to focus on excellence in the fields of design and communications across the business of hobbies, games and toys.

The Best UK Toy winner was Gr8 Scrap Heap Welder by Character/Evolve NPD, while Dragonfly by Character/WowWee took home the top Non-UK Toy prize. The best marketing/PR campaign went to Gazillion Bubbles World Record by Evolution PR/Flair, and the Best Game award went to Splashy the Whale by Character/Seven Towns.

And finally, Bang Creations/Flair’s Cool Cardz Design Studio took honors as the Best Hobby.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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