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WowWee Group takes on Fox Sports Robot

Hong Kong-based WowWee Group has been granted worldwide rights to market the Fox Sports Robot.
May 30, 2008

Hong Kong-based WowWee Group has been granted worldwide rights to market the Fox Sports Robot.

Through a licensing agreement with Twentieth Century Fox Licensing and Merchandising, WowWee will develop and sell robotic figures and electronic accessories based on the robots that appear during NFL and Fox game broadcasts.

WowWee is known for the Robosapien robot, the world’s first commercially available biomorphic robot, which has sold in excess of five million units worldwide.

The entire line can be seen at www.WowWee.com and will start to roll out to US retail this summer

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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