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Imperial Toy inks superhero Marvel Entertainment deal

North Hills, California-based Imperial Toy has inked a multi-year licensing deal with Marvel Entertainment.
May 30, 2008

North Hills, California-based Imperial Toy has inked a multi-year licensing deal with Marvel Entertainment.

Imperial will launch an extensive line of seasonal and novelty products, including bubbles, sand toys, sprinklers and novelty toys based on Marvel’s popular stable of IP such as The Amazing Spider-Man, Marvel Heroes, The Hulk and Iron Man.

The new line launched this month and will be available through most distribution channels in the US. Seasonal products will launch in spring ’09.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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