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Lionsgate inks distribution deal for Little Tikes

Lionsgate has inked a distribution deal with MGA Entertainment for the Little Tikes brand.
May 30, 2008

Lionsgate has inked a distribution deal with MGA Entertainment for the Little Tikes brand.

Under the terms of the multi-year agreement, Lionsgate has secured home entertainment distribution rights, including electronic sell-through and VOD, for the US and Canada to contend created under the all-new Animated Little Tikes Entertainment label.

Four CGI-animated stories, the first release under the new label Little Tikes Land, are scheduled to hit retail this fall. The announcement expands Lionsgate’s existing relationship with MGA Entertainment, which began in 2006 after Lionsgate was named as the exclusive home entertainment distributor of animated and direct-to-DVD features for the Bratz brand of fashion dolls as well as the first live action Bratz theatrical release.

The deal was expanded in 2007 to cover the entire Bratz catalogue and VOD and UK distribution.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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