News

Disney sets up in-theater promo with Screenvision

Disney Channel has inked a deal with cinema advertiser Screenvision to help promote the cable network's upcoming original movie Camp Rock, starring the Jonas Brothers that premieres on June 20.
May 29, 2008

Disney Channel has inked a deal with cinema advertiser Screenvision to help promote the cable network’s upcoming original movie Camp Rock, starring the Jonas Brothers that premieres on June 20.

Through the deal, a 30-second spot for the TV movie will run in Screenvision’s Premium Pod, an ad placement right before previews appear on more than 14,000 screens across the US.

The ads will run prior to showings of Chronicles of Narnia: Prince Caspian, and Kung Fu Panda among other G and PG rated films.

The deal marks Disney Channel’s first foray into in-theater advertising.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

Menu

Brand Menu