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CCI enters joint-venture with Weekly Reader

Toronto, Canada-based CCI Entertainment and Weekly Reader Publishing Group have inked an agreement to jointly develop and produce content and products based on the Weekly Reader franchise.
May 28, 2008

Toronto, Canada-based CCI Entertainment and Weekly Reader Publishing Group have inked an agreement to jointly develop and produce content and products based on the Weekly Reader franchise.

The exclusive development and production agreement is aimed at introducing a lineup of new concepts to the market over the next several years and producing audio-visual material targeted at TV broadcast, as well as DVD and online distribution.

CCI will be scouting for manufacturing partners to create interactive merchandise that can extend the educational experience of the property into leisure areas, including hobby play.

Weekly Reader is currently used as an educational resource in more than 300,000 classrooms in the US as well in more than one million US households.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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