News

Aurora World takes Koala Brothers license

UK-based children's rights owner and producer Spellbound Entertainment has tapped Aurora World to produce plush toys based on preschool property The Koala Brothers.
May 28, 2008

UK-based children’s rights owner and producer Spellbound Entertainment has tapped Aurora World to produce plush toys based on preschool property The Koala Brothers.

Under the multi-year deal, Aurora World will develop, manufacture and distribute products across the plush category in the UK, Korea, Australia and Poland. It is anticipated that the deal will expand into other markets as Spellbound appoints licensees overseas.

The line will be developed immediately with product rolling out in UK this fall and other markets, including Korea, following in fall 2009.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

Menu

Brand Menu