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Disney launches upscale stationery line

After getting a line of fine, art-deco inspired furniture off the ground last year, Disney Consumer Products is expanding The Walt Disney Signature collection.
May 26, 2008

After getting a line of fine, art-deco inspired furniture off the ground last year, Disney Consumer Products is expanding The Walt Disney Signature collection. The house of mouse’s first upscale adult lifestyle brand is moving into luxury stationery goods.

The line was introduced at the National Stationery Show held in New York City over the last week and represents a collaborative effort between Disney Stationery, Crane & Co., Eccolo and Montverde; it features pens handcrafted by Italian artisans and fine paper products, including a limited-edition pen, engraved note cards and a journal embellished with pearl accents all themed around Sleeping Beauty.

Product will be available at high-end retailers and specialty boutiques this fall.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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