Target Entertainment has appointed a new sales exec to mine the Central and Eastern Europe territories.
Cecilie Olsen will work out of Target’s London-based office and drive TV and digital rights exploitation for the company across all genres in these key markets.
Olsen joins Target from Fox Sports International where she was responsible for format and finished program sales. She will report to Hannah Worrall, head of sales.
Olsen’s first order of business is to attend Discop next month, where she will rep Target’s new programming slate along with its back catalogue.