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Granada Ventures appoints UK firm as in-house consultant

Birmingham, UK-based AT New Media has been tapped as the in-house new media licensing consultant for ITV's merchandise, licensing and publishing division, Granada Ventures.
May 22, 2008

Birmingham, UK-based AT New Media has been tapped as the in-house new media licensing consultant for ITV’s merchandise, licensing and publishing division, Granada Ventures.

AT Brands is currently developing a number of opps for interactive games publishers and developers across the ITV/Granada Ventures stable of brands. The portfolio includes children’s brands like Numberjacks and Bella Sara and classic IP such as Thunderbirds and Carry On.

New deals have already been signed as part of the relationship and further announcements will be made in the coming weeks.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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