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CNE and Segal line up Canadian licensing deals

Cartoon Network Enterprises and Canadian rep Segal Licensing have signed a slew of partners for Ben 10's Canuck licensing program.
May 22, 2008

Cartoon Network Enterprises and Canadian rep Segal Licensing have signed a slew of partners for Ben 10′s Canuck licensing program.

KidQuest has created a range of t-shirts and other apparel, while Adorable Kids is working on a new line of sleepwear and underwear. For its part, Midway Industries will introduce licensed bags, cold weather gear and headwear, and X-Treme Worldwide is developing a range of stickers and sticker activity sets. The new products are slated to roll out throughout 2008.

Ben 10 currently airs five days a week in both English and French on Canada’s Teletoon.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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