Five’s powerhouse preschool brand Milkshake! is heading into the live entertainment arena through a deal with Dan Colman Ltd. that will culminate in the presentation of a Milkshake! Live: My First Concert tour in 15 regional theaters across the UK this summer.
Running between June 28 and August 30, the roadshow has 60 performances planned that will feature Milkshake! presenters and a host of costume characters based on fave shows from the block, including Rupert Bear, Peppa Pig, Little Princess, Fifi and the Flowertots and Noddy.
Building on two successful years of presenting the Milkshake! Show at Butlins, Milkshake! Live: My First Concert is just the first in a number of live show initiatives Five and Dan Colman Ltd. are planning for 2008 and 2009.