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Shaun the Sheep water splashes onto UK shelves

Doing its bit for the health of the nation - and the health of its leading kids property, Shaun the Sheep - Bristol, England-based Aardman Animations has inked a licensing deal with Brit mineral water company Iceni Waters.
May 20, 2008

Doing its bit for the health of the nation – and the health of its leading kids property, Shaun the Sheep – Bristol, England-based Aardman Animations has inked a licensing deal with Brit mineral water company Iceni Waters.

The companies have joined forces to create special-edition Shaun the Sheep sports cap bottled water with labels featuring Shaun wearing a diving mask and snorkel outfit; six-packs will sport similarly branded shrink wrap. The licensed line will be distributed in the UK by Danfood Ltd. starting this month.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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