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CNE adds to Ben 10′s UK licensee roster

Cartoon Network Enterprises is keeping Ben 10's merch reach rolling in the UK with a host of new licensing deals for the boys action property, bringing its roster up to 30 licensees in the region.
May 15, 2008

Cartoon Network Enterprises is keeping Ben 10′s merch reach rolling in the UK with a host of new licensing deals for the boys action property, bringing its roster up to 30 licensees in the region.

Kinnerton Confectionery, Lightbody Cakes and Corinthian Marketing have all signed on to create Ben 10 food and beverage products. Blueprint Collections, meanwhile, is unveiling a full range of stationery, pencil cases, gadgets and school sets in June and Gemma is producing a range of cards, wrapping paper and gift tags.

On the toy side, Flair Leisure has signed on to produce a jigsaw book, shakermaker, comic-maker and a pocket etch a sketch inspired by the CN toon. Ben 10 posters, badges, key rings and calendars are being handled by Pyramid and, finally, Mr. Lucky Bags will manufacturer activity, toy and confectionery-filled Ben 10 Lucky Bags.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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