News

Hasbro picks up classic titles from TV-L

With the success of last summer's Transformers flick and a six-year deal with Universal under its belt, further entrenching its turn to entertainment, Hasbro's move today to reclaim the Sunbow Library of Hasbro Classics can't come as a big surprise.
May 14, 2008

With the success of last summer’s Transformers flick and a six-year deal with Universal under its belt, further entrenching its turn to entertainment, Hasbro’s move today to reclaim the Sunbow Library of Hasbro Classics can’t come as a big surprise. The toyco paid current owner TV-Loonland US$7 million for the rights to some 1,000 eps of its toy-based series.

The library includes Transformers, My Little Pony and G.I. Joe. The programs were originally acquired by TV-Loonland from Sony BMG in December 2000.

For TV-L’s part, the deal is the latest in a number efforts made by the Munich-based company to pay down debt. It’s also in the process of evaluating purchase offers for the Metrodome subsidiary.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

Menu

Brand Menu