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Fremantle nabs WordWorld merch rights

FremantleMedia has landed the exclusive licensing rights to PBS Kids hit WordWorld in North America and English-speaking territories.
May 9, 2008

FremantleMedia has landed the exclusive licensing rights to PBS Kids hit WordWorld in North America and English-speaking territories. The goal is to build on a US toy program currently playing out at Target with a wide range of additional product categories that emphasize the property’s focus on preschool worldplay. Fremantle will no doubt hit Licensing Show hard scouting for licensees to bulk up the property’s consumer products revenues.

The show at the heart of all this activity is produced by PBS Kids, funded partially by the US Department of Education as part of its ‘Ready to Learn’ literacy initiative.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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