News

K’NEX and Tomy Europe widen partnership

K'NEX Brands is expanding its international distribution deal with Tomy to include the UK, Belgium and Holland.
May 7, 2008

K’NEX Brands is expanding its international distribution deal with Tomy to include the UK, Belgium and Holland.

The agreement builds on the pair’s current relationship, which was announced last year and includes K’NEX products by Tomy in France and Germany. The addition of the K’NEX brand to other key Tomy territories should boost the company’s expansion in the construction category alongside Tomy’s established position in infant and preschool and arts & crafts categories.

The agreement goes into effect January 2009.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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