News

ER content hits popular online platforms

London-based Entertainment Rights has struck multi-platform partnerships with online aggregators YouTube, Joost and Babelgum.
May 6, 2008

London-based Entertainment Rights has struck multi-platform partnerships with online aggregators YouTube, Joost and Babelgum.

ER is dipping into its content vault to pull out eps of He-Man, She-ra, Trapdoor, Felix the Cat and Casper the Friendly Ghost to stream on the three online platforms.

The company is setting up a new channel on YouTube dubbed Retro Heroes that will feature short-form eps selected from 1,000 hours of ER’s retro content.

Similar channels are planned for Babelgum and Joost.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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