News

DIC taps Plus Licens to rep Strawberry

New York City-based DIC Entertainment has appointed Plus Licens AB as the merchandising and publishing agent for American Greetings' Strawberry Shortcake in Central and Eastern Europe.
May 5, 2008

New York City-based DIC Entertainment has appointed Plus Licens AB as the merchandising and publishing agent for American Greetings’ Strawberry Shortcake in Central and Eastern Europe.

With more than 300 licensees worldwide, Strawberry Shortcake has an animated TV series, a theatrical feature, new products from Playmates Toys, video games from The Learning Company, The Game Factory and Konami on the market.

Since American Greetings and DIC re-launched the property in 2003, it has generated more than US$2.5 billion in worldwide retail sales.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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